Cleanser – gentle cleansing & correct application

What is a cleanser?

A cleanser is a cleansing product that removes dirt, makeup, sebum, and environmental residues from the skin. It is the foundation of any skincare routine. While soaps are often too harsh, modern cleansers are specially formulated to thoroughly yet gently cleanse the skin and maintain its protective barrier.

Why is cleaning so important?

Inadequate cleansing leads to clogged pores, pimples, and a dull complexion. Excessive or aggressive cleansing, on the other hand, weakens the skin barrier and can cause redness or dryness. The right cleanser creates balance: thorough, yet respectful of the skin.

Types of cleansers

• Gel cleanser: ideal for oily and combination skin, clarifying and refreshing.
• Foam cleanser: light texture, good for oily skin – be careful if you have dry skin.
• Cream or milk cleanser: richer, for dry or sensitive skin.
• Oil cleansers: effectively remove makeup and sunscreen, often the first step in double cleansing.
• Micellar water: practical for on the go, but less deep cleansing.

Cleanser in the routine

Many skincare experts recommend double cleansing in the evening: first, an oil or balm cleanser to remove makeup and sunscreen, followed by a gentle gel or milk cleanser for deep cleansing. In the morning, a mild cleanser or just water is usually sufficient, depending on your skin type.

Important ingredients

• Gentle surfactants: e.g., coco-glucosides instead of aggressive sulfates.
• Moisturizers: Glycerin, Hyaluronic Acid.
• Soothing additives: panthenol, aloe vera.

Conclusion

The cleanser is the foundation of an effective skincare routine. It determines the effectiveness of serums and creams. Luxury brands like NATURFACTOR® rely on gentle, skin-friendly formulations that combine purity with elegance.

Sources

1. American Academy of Dermatology – How to wash your face https://www.aad.org
2. Mayo Clinic – Skin care basics https://www.mayoclinic.org
3. DermNet NZ – Cleansers and soaps https://dermnetnz.org