Quality seals in cosmetics

Quality seals on cosmetic products help customers identify skincare items that meet certain tested standards – for example, in terms of manufacturing, ingredients, or environmental compatibility. However, they do not replace a complete ingredient check. Those who recognize and understand a seal can make more informed choices.

What is behind a quality seal?

A quality seal is usually awarded by an external certification or testing organization. Criteria such as ingredients, manufacturing methods, packaging, and environmental and animal welfare are taken into account. According to consumer protection agencies, there are numerous cosmetic seals with different focuses, such as cruelty-free cosmetics, vegan products, or natural cosmetics.

• Seals are intended to create transparency regarding manufacturing and ingredient standards.
• They make it easier to find your way around the market, but do not guarantee perfect skin compatibility.
• A seal of approval can help identify greenwashing – but they don't offer complete transparency per se. :contentReference[oaicite:2]{index=2}

Important seals at a glance

Natural and organic cosmetics are subject to standards such as the COSMOS Standard and the NATRUE Standard, which define specific proportions of organic raw materials and prohibit synthetic additives. :contentReference[oaicite:5]{index=5}

Limits and criticism

Even certified seals are not without their critics: Not every cosmetic product with a seal meets subjective expectations. Some labels don't clearly distinguish between natural and organic levels, while others charge manufacturers participation fees. For example, one article points out that the terms "natural cosmetics" or "organic" are not legally protected – which is why seals are crucial. :contentReference[oaicite:6]{index=6}

Application for the skincare routine

When buying products, customers should pay attention to the following: Which criteria does the seal cover? Are the ingredients and manufacturing processes transparent? A seal alone does not replace an INCI analysis. Additional tips: Check the packaging, research the brand, read customer reviews – this way, the seal becomes part of a conscious selection process.

Reference to the NATURFACTOR® philosophy

At NATURFACTOR®, high-quality ingredients, transparency, and proven efficacy are paramount. A quality seal can support these values, but it doesn't replace the commitment to scientifically sound formulations. Branded products with a seal only indicate one characteristic – our product philosophy goes further: We rely on proven active ingredients, tested manufacturing processes, and clearly communicated goals.

Conclusion

Quality seals are a valuable guide in the cosmetics market: they offer transparency, foster trust, and help consumers make informed choices. However, it's important to remember that a seal doesn't replace ingredient testing and an individual skin needs analysis. Only in combination with effective products and a sustainable skincare routine does a holistic picture emerge – as with NATURFACTOR®.

Sources

1. Consumer advice center: What do the cosmetic labels mean?
2. orbasics: Understanding natural cosmetics seals
3. Authentic-Eco: Natural Cosmetics Seal Guide
4. Star: Natural cosmetics – quality seals compared
5. Specialty cosmetics: Quality seals on cosmetic products

quality seal, natural cosmetics, certification, cosmetics, transparency, skincare